Learn best practices for transparent cause marketing.
In October 2012, the New York Attorney General released a list of five best practices for “Transparent Cause Marketing”. The first practice is to clearly describe the promotion. Consumers should be able to easily understand the promotion beforemaking a purchase. Download this white paper to review the other best practices as well as answers to frequently asked questions.
Author and publisher of the blog, “You Might Be A Winner” which attains over 10,000 reads per month
Featured speaker at numerous live and online webinars with topics ranging from sweepstakes and contests to charitable promotions
Represents many well-known national and international brands in advertising and promotions, including Starbucks®, Disney®, Kimberly Clark®, American Eagle Outfitters®, Staples®, Constellation Brands®, and many others
Commercial litigator with over 28 years’ experience who has tried bench and jury cases to verdict in federal and state courts, argued appeals before the Second Circuit and New York Appellate Division, and conducted arbitrations before JAMS and AAA
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