White Paper

9 Pages
  • 9 Pages

Commercial Co-Venture Terms


23 states have specific commercial co-venture laws.

A commercial co-venturer is a person or entity regularly and primarily engaged in commerce who conducts a charitable sales promotion. A charitable sales promotion is typically defined as an advertising or sales campaign, conducted by a commercial co-venturer, which represents that the purchase or use of goods or services offered by the commercial co-venturer will benefit a charitable organization or purpose. This white paper reviews legal requirements of co-venture laws and mandatory contract provisions.



Rob Laplaca

Rob Laplaca

Verrill Dana, LLP

  • Author and publisher of the blog, “You Might Be A Winner” which attains over 10,000 reads per month
  • Featured speaker at numerous live and online webinars with topics ranging from sweepstakes and contests to charitable promotions
  • Represents many well-known national and international brands in advertising and promotions, including Starbucks®, Disney®, Kimberly Clark®, American Eagle Outfitters®, Staples®, Constellation Brands®, and many others
  • Commercial litigator with over 28 years’ experience who has tried bench and jury cases to verdict in federal and state courts, argued appeals before the Second Circuit and New York Appellate Division, and conducted arbitrations before JAMS and AAA

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