Cause marketing programs can take many forms, including sponsorships, licensing, coupon and product tie-ins, affinity programs, seals of approval, commercial co-venture sales, cooperative marketing efforts, and direct solicitation of donations. All forms share two basic elements: money flowing to a charity, plus use of the charity's name in connection with a commercial company's goods or services. Seemingly small changes in form can have large effects on the charity. In this white paper, the authors look at some of the options a charity might consider and the consequences of choosing those options.
Practices in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries
Co-chair, Brand Activation Association National Marketing Law Conference, 2013
Cause Marketing Forum Legal Instructor for many years
Former chair, Connecticut Bar Association, Intellectual Property Law Section
Listed, Managing IP magazine, World IP Handbook and Survey, "IP Stars," 2013-2014
Listed, VEGAS INC, "Top Lawyers," Business and Intellectual Property, 2012 and 2013
Achieved the highest rating in the Martindale-Hubbell Law Directory
J.D. degree, cum laude, Harvard Law School; B.A. degree, summa cum laude, Yale University
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