White Paper

4 Pages
  • 4 Pages

A Guide to Nonprofit Branding


Branding accomplishes several goals for a nonprofit organization.

Branding is the process of developing a unique public identity that can be easily shared. Branding is the reason why company logos are instantly recognizable, and it informs every decision made by a marketing team. Consumers recognize and trust these brands thanks to years of effort on behalf of the company's marketing strategies. Although branding has traditionally been viewed as the territory of for-profit businesses, nonprofit organizations have begun to recognize and appreciate the power of branding. When done correctly, nonprofit branding helps an organization gain supporters while unifying its members toward the organization's cause. Download this white paper to learn best practices in nonprofit branding.

Learning Objectives

  • Identify the necessity of branding in the nonprofit sector.
  • Determine the specific concerns of nonprofit branding.
  • Learn branding strategies for nonprofits.



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