White Paper

9 Pages
  • 9 Pages

10 Steps to Effective Legal Business Development


How do you approach your business development?

Starting with a parable of two fishermen and how they have different ways of fishing to keep themselves fed, this white paper reviews different ways that lawyers “fish” for clients. Some cast a net hoping to catch whoever is biting, while others have an approach that is dialed in on strategy guided by experience. Read this white paper for the differences in these two approaches and reviews a two-phase approach that may help you in your business development efforts.



Jay Harrington

Jay Harrington


  • Attorney, author, and owner of legal marketing, consulting, and coaching firm Harrington Communications
  • Coaching and consulting practice emphasizes all aspects of legal business development, personal branding, and productivity optimization
  • Conducts regular seminars, workshops, and speaking engagements for law firms and legal industry associations on topics related to legal business development, personal branding, and productivity optimization
  • Writes regularly for legal industry publications including Law.com, Attorney at Work, JD Supra, and maintains his own blog for attorneys and legal marketing and business development professionals called Simply Stated
  • Author of two books: (1) The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer, and (2) One of a Kind: A Proven Path to a Profitable Law Practice
  • J.D. degree, University of Michigan Law School
  • Can be contacted at [email protected] and follow him at @harringj75 on Twitter®

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