Video

  • 10 minutes

Why Don't People Cooperate

 

What is it about cooperation that can seem so difficult to engender between people?

One of the reasons is that people can be unmotivated and think “what’s in it for me?” and don’t see a reason to cooperate. They only see only benefit to themselves by being self-centered and looking out for their own interests. They don’t see the value of cooperating with other people to produce a higher good. In an organization it’s the leaders role to instill and motivate people to cooperate and explain why cooperation is in their best interests and why selfishness is against their interests. It all depends on the culture of the organization.

Runtime: 9 minutes

Agenda

Faculty

Douglas E. Noll, J.D., M.A.

Douglas E. Noll, J.D., M.A.

Noll Associates

  • Trial lawyer for 22 years before turning to peacemaking and mediation
  • Mediated thousands of deals over his 45-year career and has deep experience and knowledge of negotiation theory, strategy, and tactics
  • Creator of the most advanced online legal negotiation course, Negotiation Master for the Legal Professional
  • Author of four books and numerous articles on negotiation, mediation, decision-making, and problem-solving
  • Adjunct professor at the Straus Institute of Dispute Resolution, Caruso School of Law, Pepperdine University, Malibu, California

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