Video

  • 20 minutes

What to Do When Leaving a Voice Mail Isn't an Option ... Know Your Alternatives

 
You can increase the effectiveness of your voice mail campaign with the addition of an email campaign. Voice mail messages alone only generate so much notice. It is much better to craft an email campaign to supplement your voice mail attempts. A best practice tip is to balance one email per each two voice mail messages. Stagger your messages and plan on a 30 day contact attempt. If after 30 days you don’t get a response, you’ve got two options: use the “Magic Email” to generate a 60% response rate, or go the old fashioned way and send a card.

In this 19-minute video our speaker, Mike Brooks, shares his highly effective “Magic Email” which has proven to be a fabulous tool. He gets a 65% response rate with that email message. This message should make your contact smile without you sounding desperate. This email provides them a nonthreatening way to respond if they are not interested. It is also perfect for prospects which you have pitched and have gone dark on you. Mr. Brooks wraps up this video with a discussion on sending out a physical greeting card – it may be old school but it works.

Mike Brooks is the founder and principal of Mr. Inside Sales, a North Carolina based inside sales consulting and training firm. He wrote the Amazon.com bestselling book of phone scripts: The Ultimate Book of Phone Scripts. Mr. Brooks has been voted one of the most Influential Inside Sales Professionals by The American Association of Inside Sales Professionals six years in a row, and is THE recognized authority in the industry.
Runtime: 19 minutes

Faculty

Mike Brooks

Mike Brooks

Mr. Inside Sales