• 28 minutes

Value-Based Pricing Methods


Understand the pros and cons of different pricing methods.

Every business that sells labor, goods, or services has one or more methods it uses to determine prices. Recognized pricing methods include cost pricing, competitor pricing, demand pricing, and value pricing. This video reviews each of these different pricing methods and discusses the pros and cons attached to each method, as well as hybrid pricing methods.

Runtime: 28 minutes
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Scott D. Cahalan

Scott D. Cahalan

Smith, Gambrell & Russell, LLP

  • Partner in the Construction Law and Litigation Section of Smith, Gambrell & Russell, LLP, an AmLaw 200 firm
  • Adjunct professor of design and construction law at the Georgia Institute of Technology
  • General counsel to the Georgia Utility Contractor’s Association
  • Recognized by Chambers USA, America’s Best Lawyers, and Georgia Super Lawyers for construction law in the State of Georgia
  • Drafter of the Associated Owners and Developers’ standard form construction contracts
  • Special assistant attorney general for the State of Georgia
  • Frequent author and lecturer on construction law
  • Member of the State Bar of Georgia, Northern District of Georgia, and 11th Circuit Court of Appeals
  • J.D. degree, with honors, University of Georgia; B.S. degree in construction engineering, Iowa State University
  • Can be contacted at 404-815-3711, [email protected] or [email protected]
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