• 5 minutes

Understanding Public Relations vs. Public Affairs


Learn to build public support for developmental proposals.

A grassroots type approach establishes a network of supporters who can be quickly mobilized. Once a support network is established, its members can actively support a development with minimal effort on the developer’s part. Grassroots coalition building allows supporters in the community to present their own narratives of support through editorials, social media posts, news comments and hearing testimony. These narratives of support back up development on a personal level on behalf of the company proposing the project and public officials and other residents are more likely to respond positively to this community feedback. This video reviews the advantages of a grassroots campaign and citizen advocacy.

Runtime: 5 minutes



Al Maiorino

Al Maiorino

Public Strategy Group, Inc.

  • President of Public Strategy Group, Inc. for 25 years
  • Worked with numerous clients including Fortune 500 companies such as Walmart® and Chesapeake Energy
  • Recipient of the 2009 Gold MarCom Award honoring excellence in marketing and communications
  • Published in numerous journals and magazines including Environmental Leader; Renewable Energy; Electric, Light, and Power; Mining, People, and the Environment; Ethanol Producer; and Wind Power Monthly magazines
  • B.A. and M.A. degrees, University of Connecticut
  • Can be contacted at [email protected]

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