Video

  • 5 minutes

Understanding Public Relations vs. Public Affairs

 

Learn to build public support for developmental proposals.

A grassroots type approach establishes a network of supporters who can be quickly mobilized. Once a support network is established, its members can actively support a development with minimal effort on the developer’s part. Grassroots coalition building allows supporters in the community to present their own narratives of support through editorials, social media posts, news comments and hearing testimony. These narratives of support back up development on a personal level on behalf of the company proposing the project and public officials and other residents are more likely to respond positively to this community feedback. This video reviews the advantages of a grassroots campaign and citizen advocacy.

Runtime: 5 minutes