• 20 minutes

The Challenges Billboards Create for Municipalities


Is the municipality at risk of being sued by a billboard company?

Companies which plan, design and build billboards, and in particular electronic billboards, do careful demographic studies to determine those locations which will generate enough car traffic to justify the substantial cost of developing a billboard. Therefore, a municipality needs to do an analysis to determine whether it is likely to be selected as a suitable location for a billboard. This video reviews the factors that go into the risk-benefit analysis, the effect of DOT regulations, and problems presented by the need to redo sign ordinance to address potential challenges.

Runtime: 20 minutes



Richard P. Cushing

Richard P. Cushing

Gebhardt & Kiefer, P.C.

  • Partner in the law offices of Gebhardt & Kiefer, P.C.
  • Practices primarily in the area of government law, personal injury matters and insurance defense
  • Currently is the municipal attorney for six municipalities and is co-municipal attorney in two others
  • A municipal attorney for more than 30 years and has been regularly asked to represent municipalities in suits against them involving police, excessive force, discrimination, prerogative writs, sewer and water matters, discrimination claims, constitutional claims and RLUIPA claims
  • General Counsel for the Statewide Insurance Fund, a joint insurance fund which insures over 80 New Jersey municipalities and other public entities
  • Author of a number of publications relating to municipal law
  • J.D. degree, cum laude, Seton Hall University School of Law; B.A. degree, Boston College and Upsala College
  • Can be contacted at [email protected] or 908-735-5161

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