• 24 minutes

Tactics to Counter NIMBY-Type Opposition


Learn what can be done to counter public opposition to residential development.

Residential development opposition is often the larger portion of NIMBY-type oppositions, but the tactics discussed in this video can also be used in other campaigns as well. Our speaker, Al Maiorino, discusses several steps that can be taken to counter NIMBY opposition. While not every tactic needs to be done, the more that can be done often has a greater effect on the opposition. This video reviews several tactics including database management, campaign rollout, disseminating information to the public, and supporter identification and discusses social media in grassroots organizing.

Runtime: 23 minutes



Al Maiorino

Al Maiorino

Public Strategy Group, Inc.

  • President of Public Strategy Group, Inc. for 25 years
  • Worked with numerous clients including Fortune 500 companies such as Walmart® and Chesapeake Energy
  • Recipient of the 2009 Gold MarCom Award honoring excellence in marketing and communications
  • Published in numerous journals and magazines including Environmental Leader; Renewable Energy; Electric, Light, and Power; Mining, People, and the Environment; Ethanol Producer; and Wind Power Monthly magazines
  • B.A. and M.A. degrees, University of Connecticut
  • Can be contacted at [email protected]

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