Video

  • 19 minutes

Optimizing Your Parking Assets - Statements, Contracts, and Marketing Analysis and Pricing

 
Are you reviewing your parking operating statement on a monthly basis? Are you comparing charges to your internal statements? More and more parking operators have migrated to charge a less base management fee and are tacking on line item charges. Unless you review your statement on a regular basis and ask questions there’s a good change that you’re being overcharged. Was your contract authored by the operator or your attorney? Most operator agreements are slanted toward the operator and can hide language about payroll burden or insurance.

In this 18-minute video our speakers, Phillip Schragal and Jonathan Wicks, reviews market analysis, pricing and how to determine if your location is priced competitively. They also discuss insurance costs and direct versus allocated costs.

Phillip Schragal is the Director of Operations Consulting at Walker Parking Consultants. He heads Walker’s Parking Operations Consulting Group, which includes studies related to all facets of parking operations, due diligence, financial and parking planning, and auditing. Mr. Schragal is involved in the development, administration and negotiation of request for proposals for both private owners and public agencies seeking third-party parking management by professional parking operators.

Jonathan Wicks is a Parking Operations consultant at Walker Parking Consultants. He joined Walker’s Parking Operations Consulting Group after 10 years of leadership positions with private parking operators. Mr. Wicks is based out of the Los Angeles office he covers the West Coast and has expertise in all manners of parking including, Class A commercial garages, hotel, event and stadium, on street valet, mixed use, municipalities, off-airport and flat lots.
Runtime: 18 minutes

Agenda

Faculty

Phillip Schragal

Phillip Schragal

Walker Consultants

  • Director of Operations Consulting at Walker Parking Consultants
  • Heads Walker’s Parking Operations Consulting Group, which includes studies related to all facets of parking operations, due diligence, financial and parking planning, and auditing
  • Involved in the development, administration and negotiation of request for proposals for both private owners and public agencies seeking third-party parking management by professional parking operators
  • Serves on the internal committee that reviews all Feasibility Studies completed by Walker Parking Consultants
  • Professional affiliations include National Parking Association; International Parking Institute; Certified Parking Facility Manager – National Parking Association
  • Successfully completed numerous studies for private as well as public entities
  • Has reviewed existing operating conditions, policies and procedures for all types of operations including municipalities, airports and off-airport locations
  • Provided operational and functional design assessments; developed standard operating procedure documents, financial and market studies and has also advised on the testing of parking access control equipment, and on request for proposal documents that have resulted in the award of numerous types of parking management and lease agreements
  • As a parking consultant with 20+ years of hands-on parking operations experience, many at an executive level, he is particularly adept at solving operational challenges and skillfully projecting the financial outcomes
  • Articles include “Parking Problems: Evaluating operations could lead to better service and greater profitability,” CIRE Magazine, May/June 2014; “The Right Moment - How (and Why) to Know When It's Time to Issue a New RFP for Parking Services,” The Parking Professional, May 2014; and “RFPs test parking operators’ competitiveness: Transparency trumps complacency,” Canadian Property Management, 28 March 2013
  • Can be contacted at [email protected]

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