Many companies are spending a lot of time and money on getting people to their website, using social media, SEO, affiliate programs, pay per click programs but the problem is, once a person gets to your page most of them are not acting. This OnDemand video will address the issues of company landing pages, the landing page experience and how to avoid the most common landing page sins.
Agenda
Why Less Is More When It Comes to Landing Page Design Elements
How to Align the Content of Your Landing Pages With Your Visitors’ Expectations
Techniques for Building Trust and Credibility Online
Tips on Clarifying Your Call to Action
How to Ruthlessly Edit Your Text Down to Simple Headlines and Short Bullet Lists
Faculty
Tim Ash
Site Tuners
- CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates
- SiteTuners has worked with over 850 clients including Nestle®, Intuit®, Google®, Facebook®, American Express®, CBS®, Sony Music®, Universal Studios®, Verizon Wireless®, Texas Instruments® and Coach®
- Highly-regarded presenter and keynote speaker at numerous shows and events including Search Engine Strategies, PubCon, eMetrics, SMX, Internet Retailer, Affiliate Summit and LeadsCon
- Chairperson of Conversion Conference, the first international conference series focused on improving online conversions
- Columnist for several print and online publications including ClickZ, and is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm
- Wrote the bestselling book, Landing Page Optimization
- B.S. and M.S. degrees during his Ph.D. studies, U.C. San Diego
- Can be contacted at [email protected]
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