Intellectual property was once a foreign concept for business lawyers, as well as their clients, and was often not thought of when creating a deal.
People knew that there were patents, copyrights, trade secrets, etc., but for some reason those issues didn’t take precedence. Deals had to do with creating a revenue stream, buying a company, or wanting a customer base. People didn’t talk about those topics in the context of what particular IP asset is being discussed. Whether it was a bet-the-company kind of issue or a day-to-day business, IP was in the back of everyone’s mind but struggled to come to the forefront. This video reviews issues specific to intellectual property that need to be thought through when creating a contract.
Mark R. Privratsky
Ballard Spahr LLP
- Over twenty years’ experience handling complex commercial and intellectual property based transactions and dispute resolution
- Advises clients’ senior management to avoid risks, win disputes, and defend and enforce patents, trademarks, copyrights, and trade secrets
- Protects, transfers, and monetizes IP assets by writing and negotiating agreements on behalf of technology, manufacturing, and other clients
- Leads Ballard Spahr’s Minneapolis office’s intellectual property department and is a member of the firm’s Technology Committee
- Frequent lecturer on intellectual property issues
- Recognized by Best Lawyers in America and as a Super Lawyer
- J.D. degree, with high distinction, College of Law, University of Nebraska
- Can be contacted at [email protected] or 612-371-3524
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