Intellectual property was once a foreign concept for business lawyers, as well as their clients, and was often not thought of when creating a deal.
People knew that there were patents, copyrights, trade secrets, etc., but for some reason those issues didn’t take precedence. Deals had to do with creating a revenue stream, buying a company, or wanting a customer base. People didn’t talk about those topics in the context of what particular IP asset is being discussed. Whether it was a bet-the-company kind of issue or a day-to-day business, IP was in the back of everyone’s mind but struggled to come to the forefront. This video reviews issues specific to intellectual property that need to be thought through when creating a contract.
Runtime: 12 minutes
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