• 60 minutes

How to Use LinkedIn® as the Best Sales Tool Ever Invented


Generating and managing leads using LinkedIn® yields increased revenue. Learn how to use this networking tool in a way better than your competition.

LinkedIn® is the world’s best business networking platform with more than 600,000,000 users. Many salespeople are looking for ways to increase their prospecting and sales effectiveness by using social networking tools. In a more competitive and fast-paced sales environment, it’s becoming harder to connect with quality prospects and sales opportunities. LinkedIn® is a tremendous business development, sales management and revenue generation tool.
This exciting video will teach you why LinkedIn® should be a strategic component of your business. You will learn how to create robust profiles that highlight you and your business, as well as identify and connect with prospective clients, customers, networking partners and strategic alliances. Methods of communicating with millions of people that result in greater visibility for you and your business will be discussed. We will show you how to showcase your credibility and add value to your network, and teach you the art of building and converting online relationships into offline business, which leads to long-term success and revenue growth.
At the end of the day, long-term business success has always been and always will be about relationships. Whether online or offline, people are the same, only the technology changes. Become equipped with an understanding of the strategies and methodologies used to leverage this amazing sales tool.
Runtime: 59 minutes


How to Optimize Your LinkedIn® Profile to Increase Your Sales
• Strategies for Increasing Your LinkedIn® Ranking
• Positioning Yourself as a Thought Leader in Your Industry
• Maximizing Your Summary and Recommendations

How to Strategically Add Connections That Lead to Business
• Best Connection Practices
• Converting Contacts Into Relationships
• Merging Your CRM System With Your LinkedIn® Account

How to Use the Advanced Search, Groups, Companies, and Status Updates for Prospecting
• Leveraging LinkedIn® to Gain Access to Hard-To-Reach Prospects
• How to Have Prospects Seek You out Instead of Endless Cold Calling
• Methods of Communicating With Large Numbers of People in a Nonstalker-Like Fashion


Kevin Knebl

Kevin Knebl

Knebl Communications, LLC

  • International speaker, author, trainer and executive coach at Knebl Communications, LLC whose clients include individual and small, medium and Fortune 500 companies
  • An in-demand, leading authority on social media for sales, relationship marketing, LinkedIn® and Twitter® with a healthy dose of inspiration, personal development, and humor blended in for good measure for conferences, conventions, company trainings, and many other events
  • Co-wrote, The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking (McGraw-Hill), also contributing writer, Learn Marketing with Social Media in Seven Days (Wiley)
  • Background includes being the top salesperson in the world for an international consulting company with more than 300 salespeople in 11 countries
  • Has trained hundreds of organizations and tens of thousands of professionals on the most profitable uses of LinkedIn® since 2004
  • Has the most individual client recommendations (1925+) on his LinkedIn® profile among 600,000,000+ LinkedIn® users worldwide
  • Can be contacted at

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