• 21 minutes

How Do You Make Value-Based Pricing Work?


Is value-based pricing right for your project?

To make value-based pricing work, you must identify target projects, differentiate your business, focus on customer’s needs, communicate effectively with customers, and deliver value. This video reviews the key to determining whether your project is right for value-based pricing.

Runtime: 20 minutes
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Scott D. Cahalan

Scott D. Cahalan

Smith, Gambrell & Russell, LLP

  • Partner in the Construction Law and Litigation Section of Smith, Gambrell & Russell, LLP, an AmLaw 200 firm
  • Adjunct professor of design and construction law at the Georgia Institute of Technology
  • General counsel to the Georgia Utility Contractor’s Association
  • Recognized by Chambers USA, America’s Best Lawyers, and Georgia Super Lawyers for construction law in the State of Georgia
  • Drafter of the Associated Owners and Developers’ standard form construction contracts
  • Special assistant attorney general for the State of Georgia
  • Frequent author and lecturer on construction law
  • Member of the State Bar of Georgia, Northern District of Georgia, and 11th Circuit Court of Appeals
  • J.D. degree, with honors, University of Georgia; B.S. degree in construction engineering, Iowa State University
  • Can be contacted at 404-815-3711, [email protected] or [email protected]
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