• 40 minutes

Google® Analytics Review Of Available Data And How To Interpret It


Everybody seems to have a favorite report from Google® Analytics. What’s yours?

There are four keys areas of reporting in Google® Analytics including audience, acquisition, behavior and conversions - how many people visit your site, how did they get there, what do they interested in once they are there, and what actions are they taking? There are hundreds of reports to look at and lots of different ways to slice the data. Learn what you should pay attention too and what you should expect to see when you log in. 

Runtime: 39 minutes



Peter Platt

Peter Platt

Accountable Digital, LLC

  • President, Accountable Digital, LLC
  • 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s
  • His experience brings together a unique combination of business development, account management, technology, and strategic planning skills
  • Provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (
  • Developed the first web site (while at Saatchi & Saatchi)
  • Purchased banner ads/microsite on for Eastman Kodak
  • One of the first 100 people certified in Google® AdWords
  • Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC)
  • Can be contacted at [email protected] or 585-633-7748

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