• 7 minutes

Google® Analytics Overview


Google® Analytics provides something different to each user. Are you getting what you need from it?

For most businesses your web presence touches a lot more people than you see face to face, call your office, attend events or communicate with via email … in essence a significant amount of potential opportunity. Google® analytics is a tool to help you understand how internet users find and engage with your brand, learn what your prospects interests are, determine where key market opportunities may be, and identify the impact digital and traditional marketing has on traffic, leads and sales.

Runtime: 6 minutes



Peter Platt

Peter Platt

Accountable Digital, LLC

  • President, Accountable Digital, LLC
  • 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s; his experience brings together a unique combination of business development, account management, technology, and strategic planning skills; he provides an active voice in the internet marketing community, writing and presenting at dozens of industry events over the last 20 years (
  • Developed the first web site (while at Saatchi & Saatchi), 1993
  • Purchased banner ads/microsite on for Eastman Kodak, 1996
  • One of the first 100 people certified in Google® AdWords, 2004
  • Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC – Rebranded in 2016), 2011
  • Can be contacted at 585-633-7748 or [email protected]

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