Everyone is familiar with the 5 “Ps” of Marketing: Price, Positioning, Product, Promotion and Place. Every organization worth their salt already has that stuff figured out. What’s lacking is the 6th “P” which is Pleasure. Rarely, if ever, is marketing pleasurable for the target audience. Human beings, by design, will spend more time engaging with, and pay greater attention to, an experience that provides pleasure. Games do this in spades. Gamification is the art and science of strategically applying game intelligence to solve real-world problems. We’ll give you our take on this, and how we’ve helped more than 15 of the Top 50 Leading National Advertisers and 19 of the Fortune 100 learned how realistic crazy-good results are with the right brand of Gamification.
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