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  • 8 minutes

Designing Your Analytics Strategy


It's all about questions.

Designing an analytic strategy all starts with asking questions. What is your current business strategy? How do you ask the right questions? If you are tasked with designing an analytic strategy sometimes you don't even have to ask the questions, you just listen to what other people are talking about. What problems are they hoping to address, what information are they looking for, what types of progress do they want monitored, or what tools do they wish they had? This video discusses the critical nature of an analytics strategy as an asset for decision making and reviews how it can help formulate business strategy with endless possibilities.

Runtime: 8 minutes
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Wendy Dutenhoeffer

Wendy Dutenhoeffer

  • Partner and consultant for Holly Lane Consulting
  • Practices emphasizes all aspects of consulting in business finance, asset management, financial and operational assessments with a focus on nonprofits and small to medium businesses
  • Conducts regular seminars and workshops on budgeting, financial analysis, financial assessment, understanding financial statements for board members, leadership, real estate management, and team building
  • Author of several articles on finance and leadership - published in Police Magazine, Women in Law Enforcement, Campus Safety Magazine, GovLoop Featured Blogger, NextGen, and the Wyoming Law Enforcement Academy for Leadership Development
  • Member of the Institute of Real Estate Management, Government Finance Officers Association, Association of Accountants and Finance Professionals
  • Over 35 years of experience in finance, specializing in financial planning and analysis; over 10 years of experience as a chief financial officer and municipal finance director
  • Recipient of the Bonneville County Sheriff’s Commendation for Financial Excellence
  • Certified property manager designation from the Institute of Real Estate Management; instructor candidate for budgeting, cash flow, and reporting for investment real estate
  • Recipient of event awards from the American Cancer Society; served on Best Practices Panel for Top Performers
  • Presenter/trainer for the American Cancer Society and Operation Lifesaver - prepare and present targeted presentations and training to volunteers, businesses, organizations, and community leaders
  • Served on the Speakers Bureau for the American Cancer Society
  • B.A. degree in business administration, with an emphasis in finance, Idaho State University
  • Can be contacted at 208-521-2639 or [email protected]
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