Video

  • 4 minutes

Creating the Integrated Marketing Plan

 
This video will give a quick review of creating an integrated marketing plan. This program will cover how to create a plan that shows how all the pieces of integrated marketing work together, show the budget, and show the metrics that help you in creating your own integrated marketing plan.
Runtime: 4 minutes

Agenda

Faculty

Margaret Dawson

Margaret Dawson

Rival IQ

Margaret Dawson is chief marketing officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, she is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies, including Amazon.com, Microsoft® and HP®. She’s a frequent writer and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech, and the convergence of technology and business. You can follow her on Twitter @seattledawson.

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