One of the most effective ways to get the most from your advertising dollar is to develop landing pages for your ads and emails. Landing pages are designed to keep the promise made in an ad, and to get visitors to take action. If a landing page does not contain each of five important ingredients, it will not be effective in generating sales, leads or subscribers for your business. Brian Massey will give you a specific recipe for effective landing pages that will increase your conversion rates and lower the acquisition costs of your customers. You will have the opportunity to submit a landing page to the speaker before the program, some of which will be featured.
Agenda
The Only Two Jobs of a Landing Page
Why Landing Pages Should Be Created Backwards
The Two Key Ingredients: Offer and Form
How to Create a Relevant Offer for Your Page
Understanding Page Abandonment
How to Avoid Page Abandonment
Using Images Properly
The Role of the Designer
The Role of the Copywriter
Critiques and Examples
Faculty
Brian Massey
Conversion Sciences
- Calls himself a Conversion Scientist™ and he has the lab coat to prove it
- Founder of website optimization company Conversion Sciences and writer of the Amazon® marketing best seller Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist
- Internationally recognized speaker and consultant for online businesses
- His company has generated tens of millions of dollars for businesses by apply scientific marketing methods
- Instructor for the Online Marketing Institute, MarketingProfs and Udemy.com
- Written for premiere online properties such as ClickZ, Search Engine Land and Marketing Land
- Has been featured in The Huffington Post, Social Media Examiner and iMedia Connection
- Can be contacted at [email protected]
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