Video

  • 50 minutes

Content Is Currency Developing Powerful Content For The Web, Webinars And Mobile-1

 
Your competitors are using content marketing and they may be beating you in the game. Your customers and prospects expect you to use content to connect with them. Millennials will not buy into your value proposition if you are only doing advertising or using salesy approaches. Learn leading methods that use content to become thought leaders in your space and gain the edge over your competitors...and that leads to books, speaking engagements and a positive impact on your brand…which leads to more customers and increased revenue.

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, Content is Currency: Developing Powerful Content for Web & Mobile, helps businesses learn how to plan, create, distribute and manage content. Content is Currency has been published in six countries worldwide.
Runtime: 50 minutes
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Faculty

Jon Wuebben

Jon Wuebben

Content Launch

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, Content is Currency: Developing Powerful Content for Web & Mobile, helps businesses learn how to plan, create, distribute and manage content. Content is Currency has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.

Jon has an M.B.A. in international marketing from Thunderbird, The American Graduate School of International Management. He is also the author of Content Rich: Writing Your Way to Wealth on the Web. In the political world, he has worked for Senator John McCain, Vice President Dan Quayle and the Republican National Convention. A prolific songwriter, Jon is releasing his first album of pop songs, “The NightBird” in 2016.

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