• 12 minutes

Behavior-Triggered Email Programs

The basic concept of behavioral emails is to trigger emails based off when a user takes or doesn’t take a specific action, taking into account each unique person in your database. This video will provide you with a quick review of behavior – triggered email programs so you can send the right message at the right time.
Runtime: 11 minutes
View Video

More Program Information


View Video

More Program Information


Linda West

Linda West

Act-on Software, Inc.

Linda West is sr. director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels and the architecture of the Act-On marketing technology stack.

Prior to joining Act-On, Linda worked at a New York-based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation and leveraging the latest marketing technologies to improve results.

View Video

More Program Information

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products for one year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.