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  • 6 minutes

Analytics in Finance


How can data analytics be used in finance?

Thanks to technology, information is stored in mass quantities and ready to be analyzed. In many cases, business leader and finance professionals our overwhelmed with the amount of information available and critical data can be overlooked. Make sure that you have all of the details available before making decisions for your company. There are three different methods of using data analytics in finance - descriptive, predictive and prescriptive. While the names are fairly self-explanatory each method has its own factors to that consider and this video describes each method and how it can help you with your company's financial decisions.

Runtime: 5 minutes
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Wendy Dutenhoeffer

Wendy Dutenhoeffer

  • Partner and consultant for Holly Lane Consulting
  • Practices emphasizes all aspects of consulting in business finance, asset management, financial and operational assessments with a focus on nonprofits and small to medium businesses
  • Conducts regular seminars and workshops on budgeting, financial analysis, financial assessment, understanding financial statements for board members, leadership, real estate management, and team building
  • Author of several articles on finance and leadership - published in Police Magazine, Women in Law Enforcement, Campus Safety Magazine, GovLoop Featured Blogger, NextGen, and the Wyoming Law Enforcement Academy for Leadership Development
  • Member of the Institute of Real Estate Management, Government Finance Officers Association, Association of Accountants and Finance Professionals
  • Over 35 years of experience in finance, specializing in financial planning and analysis; over 10 years of experience as a chief financial officer and municipal finance director
  • Recipient of the Bonneville County Sheriff’s Commendation for Financial Excellence
  • Certified property manager designation from the Institute of Real Estate Management; instructor candidate for budgeting, cash flow, and reporting for investment real estate
  • Recipient of event awards from the American Cancer Society; served on Best Practices Panel for Top Performers
  • Presenter/trainer for the American Cancer Society and Operation Lifesaver - prepare and present targeted presentations and training to volunteers, businesses, organizations, and community leaders
  • Served on the Speakers Bureau for the American Cancer Society
  • B.A. degree in business administration, with an emphasis in finance, Idaho State University
  • Can be contacted at 208-521-2639 or [email protected]
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