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  • 21 minutes

Advanced Data Analytics in Finance: Possible Pitfalls


What are some of the pitfalls of using big data or collecting big data?

Consumer information or consumer privacy issues are at risk. Big data collects all sorts of information on consumers or constituents including names, addresses, and in some cases social security numbers, banking information, etc. Faulty use of data is a huge risk and you want to make sure that you aren't using data incorrectly. When collecting this huge amount of information, the question to ask is how do you harness it to get the information that you need and avoid duplicate information and other pitfalls. This video reviews shallow data, data bias and making incorrect assumptions about data and discusses when used correctly, the endless possibilities that data analytics can provide.

Runtime: 21 minutes
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Wendy Dutenhoeffer

Wendy Dutenhoeffer

  • Partner and consultant for Holly Lane Consulting
  • Practices emphasizes all aspects of consulting in business finance, asset management, financial and operational assessments with a focus on nonprofits and small to medium businesses
  • Conducts regular seminars and workshops on budgeting, financial analysis, financial assessment, understanding financial statements for board members, leadership, real estate management, and team building
  • Author of several articles on finance and leadership - published in Police Magazine, Women in Law Enforcement, Campus Safety Magazine, GovLoop Featured Blogger, NextGen, and the Wyoming Law Enforcement Academy for Leadership Development
  • Member of the Institute of Real Estate Management, Government Finance Officers Association, Association of Accountants and Finance Professionals
  • Over 35 years of experience in finance, specializing in financial planning and analysis; over 10 years of experience as a chief financial officer and municipal finance director
  • Recipient of the Bonneville County Sheriff’s Commendation for Financial Excellence
  • Certified property manager designation from the Institute of Real Estate Management; instructor candidate for budgeting, cash flow, and reporting for investment real estate
  • Recipient of event awards from the American Cancer Society; served on Best Practices Panel for Top Performers
  • Presenter/trainer for the American Cancer Society and Operation Lifesaver - prepare and present targeted presentations and training to volunteers, businesses, organizations, and community leaders
  • Served on the Speakers Bureau for the American Cancer Society
  • B.A. degree in business administration, with an emphasis in finance, Idaho State University
  • Can be contacted at 208-521-2639 or [email protected]
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