Video

  • 68 minutes

Adding Google+ Into Your Marketing Mix

 

With new and relatively unproven social media platforms being launched every day, how much time does a typical marketer have to explore or manage yet another social media platform? Google recently launched Google+ which placed Facebook directly in its crosshairs and has since been widely touted as “Facebook for Business”. This video will provide you with an introduction to Google+, walking you through how it works and how it is different from other social media platforms. You will also learn about the various satellite features around Google+ and how it is positioned amongst the Google suite of applications. In the end we hope that you have an idea of whether or not Google+ should be part of your marketing mix.

Runtime: 68 minutes

Agenda

Overview Google+™
• Google+™ Description
• How to Use Google+™
• Why Use Google+™
• Compare to Other Social Media


Google+™ Set up
• Account Creation
• Profile
• Community


Google+™ Circles
• Strategy
– Audience Type
– Message Audience Values
– Community Building Opportunity
• Posting
– Broadcast; Targeted
• Interacting/Sharing Content
– Commenting; +1
• Bandwidth
• Powerful Posting Options
• Limit Stream to Particular Circle
• Creating a Hybrid Circle


Managing Your Google+™ Stream


Google+™ “Accessories”
• Chat
• Hangout - Video Conferencing Capability


Google+™ vs. Other Social Media


Google+™ Resources

Faculty

Dawn Westerberg

Dawn Westerberg

Dawn Westerberg Consulting, LLC

  • President of Dawn Westerberg Consulting LLC, Austin, Texas
  • Senior management positions including vice president of sales and marketing at Sage, MIP, Open Systems, Lawson Software
  • Dawn Westerberg Consulting LLC emphasizes all aspect of strategic marketing and provides outsourced marketing management and services
  • Certified duct tape marketing consultant
  • Community manager for Information Technology Alliance ITA OnLine
  • Bit Rebels Top 75 Bad Assed Women of Twitter®
  • Frequent speaker all across the country on the topics of marketing, social media, and creating compelling content
  • Graduate, Augsburg College in Minneapolis, Minnesota
  • Can be contacted at [email protected] or 512-656-4527

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