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Your Digital Marketing Guide to Navigating the CCPA

 

Learn how to effectively navigate the CCPA and how to make sure you are meeting the new OFCCP requirements.

Many federal contractors who are required to prepare affirmative action plans often do not understand how to track the race and gender of applicants in a manner that will satisfy the Office of Federal Contract Compliance Programs (OFCCP). They also do not understand how to track electronic applications in a manner that will satisfy the OFCCP as is required by their newly implemented regulations that went into effect earlier this year. This topic helps the persons responsible for applicant tracking to understand how first to establish an applicant tracking system for all applicants and then how to understand the process required for electronic applications. The material also explains the method required for analyzing the race and gender of applications received and how this relates to the hiring process. Failing to have a proper applicant flow system is the most common error employers make in reporting to the OFCCP. It has often led to discrimination awards of many thousands of dollars. This information is critical for employers so they can ensure their tracking system of electronic systems meets the new OFCCP requirements.

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Your Digital Marketing Guide to Navigating the CCPA

Agenda

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Your Digital Marketing Guide to Navigating the CCPA

Faculty

Julia B. Jacobson

Julia B. Jacobson

Arent Fox LLP

  • Partner in the Boston office of Arent Fox LLP
  • Advises national and multi-national organizations on practical and tactical privacy, cybersecurity, data breach response and marketing law compliance
  • Conducts regular seminars and workshops on privacy and data protection compliance
  • Regularly assists clients on the design and development of privacy-sensitive policies and practices for collection and use of personal data, incident response, information governance and vendor management
  • Expertise is helping businesses use their data, vendor management and privacy and cybersecurity issues associated with business sales, combinations and acquisitions
  • Works with brands and agencies on internet, social media, mobile, telemarketing, text and email messaging promotional campaigns, as well as traditional bricks-and-mortar marketing tactics
  • Drafts and negotiates an array of co-branding, sponsorship, commercial coventure and other agreements associated with the advertising, marketing and promotion of products and services
  • Significant experience assisting clients in negotiating and drafting technology-centric agreements and developing template master services, licensing, terms of service and similar agreements
  • LL.M. and J.D. degree, Boston University; certified by the International Association of Privacy Professionals as a Certified Information Privacy Practitioner (CIPP-US), Certified Information Privacy Manager (CIPM) and Fellow of Information Privacy (FIP)
  • Can be contacted at 617-549-1055 or [email protected]
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Your Digital Marketing Guide to Navigating the CCPA

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