Slide Deck

26 Slides available anytime
  • 26 Slides

Writing Effective Email Language and Subject Lines

 
Email marketing is one of the best tools for ongoing communication with customers and prospects. It offers an ongoing opportunity to educate, build trust and rapport, and lead prospects to purchase your products and services. You need an effective email marketing strategy to send both one-time broadcast email messages as well as auto-responder series. If you communicate consistently, the benefits are significant. If you have a haphazard, start and stop strategy, you will alienate customers and prospects and increase unsubscribes. This slide deck will teach you techniques and strategies to create compelling email messages that cause people to take action.

Benefits for You
- Learn how to write email copy that causes people to take action.;
- Learn how to tell stories in email messages to create an emotional connection.
- Learn tips to increase open rates with a hot email subject line.
- Learn how to add value in a promotional message.
- Learn techniques to train your audience to click on offers.

Faculty

Rick Cooper

Rick Cooper

Social Media Outcomes

Agenda

Faculty

Rick Cooper

Rick Cooper

Social Media Outcomes

  • Founder and president of Social Media Outcomes
  • More than 22 years of experience in sales, marketing and technology
  • Co-wrote Seize your Opportunities, Marketing Magic, and Extreme Excellence
  • Works with companies that want to generate more leads and increase sales on the internet
  • Specializes in helping companies to attract clients online
  • National speaker on online marketing and social media
  • Featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal
  • Member of the Association of Strategic Marketing (ASM), former president of the Arden Lunch Chapter of TNI, former program chair of the Management Consultants of Sacramento, and former Ambassador of the Sacramento Metro Chamber of Commerce
  • B.S./B.A. degree in marketing and an M.B.A. degree, California State University, Sacramento
  • Can be contacted at [email protected]

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