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Wisconsin Sales and Use Taxes - What's Your Exposure?


Avoid costly audits and penalties and understand the law and proper recordkeeping.

Sales and use tax laws are confusing and constantly evolving to adapt to an ever-changing market. Businesses often struggle to keep up with and take advantage of new applications and developments. This topic is intended to best position businesses to understand when and where they are subject to Wisconsin's sales tax jurisdiction, what transactions are taxable, and what possible exemptions might apply. You will be able to identify areas of potential risk, and should the business be subject to an audit, this information will familiarize you with the process and best practices of defending against an audit.



Joe Pickart

Joe Pickart

Husch Blackwell LLP

  • Partner and chair of Husch Blackwell LLP’s Tax Practice Group
  • Recognized in America’s Best Lawyers – Contested Tax
  • Practices in all areas of state and local tax, with emphasis on contested tax, including audit defense and litigation
  • Frequent presenter and author of state and local tax issues
  • State Bar of Wisconsin; American Bar Association, State and Local Tax Committee
  • Graduate, Marquette University and University of Iowa College of Law
  • Can be contacted at 414-978-5541 and [email protected]
Crystal Krenke

Crystal Krenke

Husch Blackwell LLP

  • Senior State Tax Consultant at Husch Blackwell LLP
  • Former Wisconsin Department of Revenue auditor
  • Practice includes multistate sales/use tax
  • Multiple speaking engagements on state tax issues
  • Co-authored articles and chapters on state and local tax issues
  • Graduate in taxation, Institute of Professionals
  • Can be contacted at 414-978-5423 and [email protected]
Bill Schenkelberg

Bill Schenkelberg

Husch Blackwell LLP

  • Senior State Tax Consultant at Husch Blackwell LLP
  • Practice includes sales/use tax, income/franchise tax, and transaction support
  • Multiple speaking engagements on state tax issues
  • Wrote several articles appearing in various state tax journals
  • Graduate, University of Iowa
  • Can be contacted at 414-978-5434 and [email protected]

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