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Using Data and Design to Create a Knockout Email Nurture Program

 
It's not a secret. Marketers by the droves are moving away from the static batch-and-blast in favor of a more scalable and predictable way to use what is still the reigning champion of ROI: email.

Discover how to create your own knockout email nurture program by taking your prospects on a journey through your sales cycle; and using content and imagery that not only grabs their attention, but speaks to their interests and needs.

Agenda

Faculty

Aaron Bolshaw

Aaron Bolshaw

Act-on Software, Inc.

Aaron Bolshaw is a database manager at Act-On Software. He has experience with big brands, Fortune 500 and various start-up companies in both B2C and B2B marketing functions. Aaron has directed email, demand generation and inside sales operations for more than 10 years and the last 4+ years, has used marketing automation to power up the demand generation operations for two technology company startups.

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