Learn to design dynamic playbooks that align strategic goals with actionable team execution.
A playbook is more than just a document; it's a prescriptive guide that directs sales and marketing teams on the most effective actions, content, and messaging to achieve specific revenue goals. However, the majority of playbooks fail to drive performance, quickly becoming static 'shelfware' that sits unused while teams struggle with inconsistent messaging and execution. In this program, you will learn how to move beyond generic guides by using a world-class, 3-Tiered Playbook Architecture designed to create predictable, scalable revenue growth within an Account-Based Marketing (ABM) framework. You'll explore the key components necessary to transform your playbooks into a cohesive roadmap that ensures every sales and marketing activity is coordinated, value-driven, and directly tied to winning in target segments, deepening and expanding accounts, and closing more 'must-win' deals.
Agenda
Faculty
John C. Stone, III
Revenue Architects, LLC
- Founder and President of Revenue Architects, LLC, a leading revenue growth methodology and services firm. We partner with growth oriented businesses that offer complex, high-value products and services requiring sophisticated, integrated growth strategies.
- Deliver training workshops, strategic consulting, and agency services to a diverse clientele, including financial advisors, investment management firms, legal practices, accounting firms, and other business-to-business organizations.
- Conducts regular seminars and workshops on cutting-edge topics such as AI in marketing and sales, advanced digital and social media marketing strategies, revenue growth optimization, and modern business development.
- A thought leader, he created the Revenue Architecture™ methodology and has authored numerous articles on marketing and sales for financial advisors and business professionals.
- Holds a Bachelor’s degree from the University of Vermont and advanced executive education certificates from Harvard Business School and The Wharton School.
- Can be contacted at [email protected]
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