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SWOT Analysis: A Simple, Strategic, and Powerful Planning Tool

 

Discover what a SWOT analysis is, why it is important, when to use it, and how to implement it with your organization and team.

Most organizations surrounded by ever-changing environments use strategic efforts to gain competitive advantage and mitigate risks. However, strategic efforts can be weakened without ongoing, continuously improved actions. A SWOT analysis serves as a bridge between strategy development and implementation. This topic provides a step-by-step demonstration on how to get started, facilitate and use a SWOT analysis as a simple, strategic and powerful planning tool. Without the insight and data-driven decisions generated from a SWOT analysis, organizations may feel captured by environmental changes rather than shaping and leading their future.