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Social Media Marketing for Financial Institutions


Learn a range of social media best practices specific to the banking industry.

Are you wondering where to start with social media, or maybe where to go next? As social media continues to evolve rapidly, many financial institutions and marketing teams struggle to leverage social media effectively. Do you have measurable goals for your social media efforts that align with strategic goals? Are your efforts generating results that substantiate the investment? This course will cover a range of social media best practices specific to the banking industry.



Brian Reilly

Brian Reilly


  • Managing director of BankBound, a digital marketing agency focused exclusively on financial institutions
  • Self-proclaimed ‘bank marketing nerd,’ he has personally worked with hundreds of banks and credit unions across the country to better leverage digital channels to support strategic goals
  • Certified in a wide range of digital platforms but remains in constant pursuit of the best performing tactics for financial institutions leveraging social media, search engine optimization, content marketing, digital advertising, email automation, and more
  • Publications include Tearsheet, BAI, BankingDive, Financial Brand, ABA Banking Journal, American Banker, and more; he’s presented at banking industry and association conferences and recently contributed to the American Bankers Association online training curriculum, “The Fundamentals of Successful Digital Marketing: Digital Transformation”

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