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Social Media Marketing for Brand Awareness, Customer Care and ROI

 
It’s official, the we need to be on social just to be on social argument is passé. Nonetheless, only around 10% of companies have transitioned into the natively social stage, which requires measuring social to understand the impact on your business. But this number is growing quickly, and the make it or break it year will be 2015!

Listen to social media expert, Evan James, and learn about the applications and measurement of social for affecting your bottom-line.

Agenda

Faculty

Evan James

Evan James

Socialbakers, Inc.

Evan James is a marketing content and strategy expert, specializing in content creation and product marketing across social; digital; and traditional channels. Since starting at Socialbakers in late 2011, Evan has launched multiple Socialbakers industry benchmarks that measure performance in social customer care, content and advertising.

With more than five years of social media marketing experience, Evan currently focuses on creating content to enable marketers to build out smarter social marketing programs to match social performance to overall business objectives. Evan can be contacted at [email protected] or @evanjames11.

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