SEO Essentials for IT Professionals

Stephan M. Spencer, M.Sc.

Koshkonong LLC

• Wrote, Google® Power Search, O’Reilly 2011; co-wrote, The Art of SEO, O’Reilly 2009, now in its second edition, March 2012; and co-wrote, Social eCommerce, O’Reilly 2014
• Founder of ScienceofSEO.com, an online training and coaching program on SEO
• Founder of Netconcepts, which started out as a web design and marketing agency, but eventually morphed into a leading SEO firm; Netconcepts was acquired in January 2010 by Covario
• Inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Rio SEO Website Optimizer
• Senior contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. He’s also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others
• Frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, Incisive (Search Engine Strategies), O’Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR; his hundreds of speaking gigs have taken him around the globe – everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between
• Contributing blogger on The Huffington Post, ProBlogger, Searchlight (part of the CNET Blog Network), Shop.org Blog, MarketingProfs Daily Fix