Slide Deck

29 Slides available anytime
  • 29 Slides

Search Engine Marketing: Keyword Research and Development

If you are using social media, organic or paid search, this OnDemand Webinar will take you beyond just picking keywords for short term marketing efforts to strategically selecting your keyword universe to increase your business’ profitability and even change your business’ direction. During this OnDemand Webinar, we will show examples of how companies are integrating and balancing their keyword strategy across social media, paid and organic search. You will also learn the tools available and how to measure your success.

5 Reasons to Order
Learn how your choice of keywords can influence your business’ strategic direction.
Learn how to choose the keywords that will bring the most value to your marketing efforts.
Explore how other companies have steered their business strategy by their keyword choices.
Learn how to balance your keyword strategy across social media, paid, and organic search.
Explore how to measure your performance.
View Slides

More Program Information

Search Engine Marketing: Keyword Research and Development


View Slides

More Program Information

Search Engine Marketing: Keyword Research and Development


Amanda Watlington, Ph.D.

Amanda Watlington, Ph.D.

Searching for Profit

Amanda G. Watlington, Ph.D.

  • Owner of Searching for Profit (, is an internationally-recognized expert on online marketing, e-commerce, search engine marketing, and new media
  • Deep specialist in technical organic search and keyword selection
  • Provides strategic marketing perspectives and ethical search marketing guidance to established companies and emerging market leaders in the retail, business-to-business, professional services, entertainment and information market segments
  • Appeared regularly as a speaker at, Internet Retailer, Incisive Media’s Search Engine Strategies, Webmaster World’s PubCon Conferences, DMA conferences, eMetrics conferences, and ad:tech
  • She has served on DMA’s Search Engine Marketing Council, of which she was the co-chair from 2003-2005 and served on the IAB’s Research and Search Councils; currently co-chairs the Research Committee of the Digital Analytics Association (DAA)
  • Can be contacted at [email protected]
View Slides

More Program Information

Search Engine Marketing: Keyword Research and Development

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products for one year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.