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Search Engine Marketing: Keyword Research and Development

 
If you are using social media, organic or paid search, this OnDemand Webinar will take you beyond just picking keywords for short term marketing efforts to strategically selecting your keyword universe to increase your business’ profitability and even change your business’ direction. During this OnDemand Webinar, we will show examples of how companies are integrating and balancing their keyword strategy across social media, paid and organic search. You will also learn the tools available and how to measure your success.

5 Reasons to Order
Learn how your choice of keywords can influence your business’ strategic direction.
Learn how to choose the keywords that will bring the most value to your marketing efforts.
Explore how other companies have steered their business strategy by their keyword choices.
Learn how to balance your keyword strategy across social media, paid, and organic search.
Explore how to measure your performance.
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Search Engine Marketing: Keyword Research and Development

Agenda

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Search Engine Marketing: Keyword Research and Development

Faculty

Amanda Watlington, Ph.D.

Amanda Watlington, Ph.D.

Searching for Profit

Amanda G. Watlington, Ph.D.

  • Owner of Searching for Profit (www.searchingforprofit.com), is an internationally-recognized expert on online marketing, e-commerce, search engine marketing, and new media
  • Deep specialist in technical organic search and keyword selection
  • Provides strategic marketing perspectives and ethical search marketing guidance to established companies and emerging market leaders in the retail, business-to-business, professional services, entertainment and information market segments
  • Appeared regularly as a speaker at Shop.org, Internet Retailer, Incisive Media’s Search Engine Strategies, Webmaster World’s PubCon Conferences, DMA conferences, eMetrics conferences, and ad:tech
  • She has served on DMA’s Search Engine Marketing Council, of which she was the co-chair from 2003-2005 and served on the IAB’s Research and Search Councils; currently co-chairs the Research Committee of the Digital Analytics Association (DAA)
  • Can be contacted at [email protected]
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Search Engine Marketing: Keyword Research and Development

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