Slide Deck

38 Slides available anytime
  • 38 Slides

Prioritizing the Right Social Media Channels for Your Organization

 
The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience. But sometimes you need to step back and prioritize your many digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have limited resources and bandwidth. In this slide deck, we will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. We’ll delve into key questions, such as: Where is your target customer spending time? Where are your competitors? And what channels are driving the greatest traffic and conversion? We will also provide best practices for the leading social networks. This event will be hosted by CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP.

Faculty

Margaret Dawson

Margaret Dawson

Rival IQ

Agenda

Faculty

Margaret Dawson

Margaret Dawson

Rival IQ

Margaret Dawson is chief marketing officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, she is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies, including Amazon.com, Microsoft® and HP®. She’s a frequent writer and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech, and the convergence of technology and business. You can follow her on Twitter @seattledawson.

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