Managing your company’s rights within social media while understanding the common drawbacks that could affect your business.
Virtually every person and every company today uses some form of social media. Social media has become one of the most popular marketing tools for businesses, and many companies forego traditional advertising in favor of social media marketing. The informal nature and the ease of updating social media pages makes it easy to forget that the same are a form of commercial advertising when used by a business or to promote goods or services. This material will help you to understand and advise your clients as to how to protect their own rights in the social media environment and to avoid some of the common pitfalls when using social media.
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