Government officials and leaders are facing intense pressure to grow local jobs and local businesses, but conventional recruitment and incentive strategies take too much money and too much staff time for far too few results. Innovative government leaders are looking for ways to refocus their economic development efforts on small businesses and entrepreneurs, but they hit two problems: First, small business and entrepreneur success factors differ extensively from those of bigger businesses. Second, there are far too many small businesses and entrepreneurs to give everyone the hands-on staff attention that these departments are usually set up to give. This topic will help you get inside the mind of a small business owner and understand what they need to succeed in an entirely new way. We will then examine strategies being used by large and small communities across the U.S. to help small businesses succeed – by making a stone soup in partnership with them. We will look at strategies for catalyzing a robust ecosystem that supports and enables sustainable small business and employment growth – and at a fraction of the cost of the old methods.
Agenda
Faculty
Della G. Rucker, AICP, CEcD
Wise Economy Workshop, LLC
- Principal at Wise Economy Workshop, LLC
- More than 20 years’ experience in economic development, urban planning, community revitalization and innovative public engagement
- Over 100 keynotes, workshops, webinars, and conference sessions to date
- Wrote, The Local Economy Revolution: What’s Changed and How You Can Help, Crowdsourcing Wisdom and other books
- One of less than ten private sector professionals in U.S. who hold industry – standard certifications in planning (AICP) and Economic Development (CEcD)
- Master's degree in community planning, with a concentration in economic development, University of Cincinnati
- Can be contacted at [email protected], Twitter® @dellarucker, http://wiseeconomy.com or http://dellarucker.com
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