Find out why you should embrace LinkedIn® for business development and review best practices for using it wisely and efficiently.
Since its launch back in 2003, LinkedIn® has solidified its position as the one essential social media platforms for attorneys and businesspeople across the world. Yet, even as LinkedIn® has become a critical business development tool for many, some lawyers are still unconvinced as to its value or remain uncertain about how best to use LinkedIn® to their advantage.
This topic will explain why attorneys should not just be on LinkedIn®, but how they can combine a compelling presence on the platform with proven strategies and best practices for using it in a thoughtful, efficient, and successful manner. In this way, lawyers can turn LinkedIn® into a powerful and personalized marketing database and a business development tool for connecting to and staying in touch with referral partners, clients, and colleagues.
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