Slide Deck

37 Slides available anytime
  • 37 Slides

Integrating Email and Social Media

 
While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration. In this slide deck, we will show you how to go beyond buttons to achieve real integration across email and social media tools. Learn how to use social media and email together to grow leads and customer engagement, find new customers and even drive sales. We will show you several ways to make your email program more social and specific tactics and tools for email integration with Blogs, Facebook® and Twitter®. Discover free tools you can use online to enabling sharing, track responses and how to gain real insight from the data TODAY. Finally, learn advanced integration techniques such as using social media for list hygiene, content creation and identifying brand advocates.

Benefits for You
- Learn why you should be using social media and email together
- Find out how to drive leads, sales and customer engagement using social media
- Discover how to determine sales attribution across channels
- Hear how to clean and build your email list using social media
- Get examples of techniques and best practices from the field

Faculty

Luke Glasner

Luke Glasner

Glasner Consulting

Agenda

Faculty

Luke Glasner

Luke Glasner

Glasner Consulting

  • Founder and principal at Glasner Consulting offering analysis, strategy, optimization/integration services in email, search and social media
  • Experienced Internet professional, creating his first website in 1996
  • Participated on NYU team in 2010 Google® Challenge, placing in the Top 10% worldwide
  • International ECHO Award Judge at the DMA, 2011 to 2013
  • Nationally recognized speaker appearing at events for Association of Strategic Marketing, Ad:Tech, DMA Annual, Email Evolution, Social Media Society and more
  • Certified as an AdWords® qualified individual in 2007
  • M.S. degree in integrated marketing, with a concentration in marketing analytics, New York University; B.B.A. degree in management, University of Massachusetts, Amherst
  • Can be contacted at 201.885.6245 or [email protected]

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