Lorman offers professional resources regarding COVID-19 and remote working best practices.  Learn more

Show navigation

Slide Deck

47 Slides available anytime
  • 47 Slides

Influencer Contracting: Getting the Benefit of the Bargain

 

Learn best practices for contracting influencers.

Influencers are taking a more visible and pivotal role in marketing and promoting a company's products and services. This segment is growing as an advertising model, while conventional advertising platforms are diminishing. Yet, many companies have yet to place much of a focus on influencer contracts as a means of ensuring maximum value and results, while mitigating risks - including reputation risk.
Some recent disputes and the resulting litigation have brought influencer contracts into the crosshairs, raising heightened concern over the extent to which influencer contracts are often nothing more than a virtual handshake. As the adverse consequences of these arrangements become more common, the contracting professional must ask and answer some key questions. How can one source, vet and select the optimal influencer? Is this a results-based contract? If so, what is the key outcome? What is the scope of the work and the focus on the product/brand? Who has editorial override on the influencer's content?

View Slides

More Program Information

Influencer Contracting: Getting the Benefit of the Bargain

Agenda

View Slides

More Program Information

Influencer Contracting: Getting the Benefit of the Bargain

Faculty

Jim Bergman

Jim Bergman

Commercial Officers Group

  • CEO of Commercial Officers Group, a thought leader on all matters related to commercial contract management
  • Through his “in the trenches” experience as an attorney and commercial contract management professional, he has delivered over $100 million in negotiated savings and value for money through his contract management support
  • Been involved in numerous research studies on contract management
  • Conducted workshops and webinars on contract management for the benefit of over 10,000 individuals during the past decade
  • Sessions have been delivered to individuals in over 100 countries
  • In addition to being licensed as an attorney in Illinois, Texas and Oklahoma, he has been certified as CCM Practitioner, CCM Advanced Practitioner, and CCM Expert
  • Can be contacted at 720-470-9846 or [email protected]
View Slides

More Program Information

Influencer Contracting: Getting the Benefit of the Bargain

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.