In order to truly achieve optimum results from your digital marketing plan, you need to implement both inbound and outbound strategies to successfully acquire and nurture prospects.
Linda West, Director of Marketing and Rachel Rosin, Marketing Programs Manager, both of Act-On Software discuss the best practices for inbound and outbound marketing, and explore the necessity for and benefits of incorporating both of these effective strategies into your marketing plan.
Agenda
Faculty
Linda West
Act-on Software, Inc.
Linda West is sr. director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels and the architecture of the Act-On marketing technology stack.
Prior to joining Act-On, Linda worked at a New York-based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation and leveraging the latest marketing technologies to improve results.
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