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Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

 

The world of B2B marketing is undergoing a creative storytelling renaissance.

No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more! And it's not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer's journey. Join Tyler Lessard, host of the Creating Connections show and VP Marketing at Vidyard, to learn how to unlock the power of video-based stories to pique curiosity, build rapport, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.

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Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

Agenda

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Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was vice president of Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).

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Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing

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