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How to Sell Your Small Company to Top Talent

 

Get successful tips on how to sell your small company to attract and retain top talent.

Small firms face a challenge in attracting and keeping top talent. They do not have the tall organization charts of big firms that may provide more opportunities for vertical promotions. They may not even have the geographical scope of multinational companies that can provide cross-cultural opportunities, which are so important for employment advantages in a globalization era. However, many small firms do have advantages as employers that big firms do not. They can craft employee-centered corporate cultures in ways that large firms, saddled with bureaucracy, are unable to match. One example: a small firm may permit working from home more than large firms do. That is very appealing to talented people with small children. Another example is that small firms may permit flexible working hours in ways that large firms do not. This topic will focus on how to sell a small company to top talent.

Agenda

Faculty

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow

Rothwell & Associates, Inc.

  • President, Rothwell & Associates, Inc.
  • Distinguished Professor Emeritus, Penn State University
  • Practice emphasizes succession planning, talent development, workforce planning, and HR strategy
  • Regularly speaks at national and international conferences on workforce and talent management
  • Author of over 172 books, including Effective Succession Planning, The Manager’s Guide to HR, and Revolutionizing the Online Learning Journey
  • Member of the Association for Talent Development (ATD), Society for Human Resource Management, OD Network, Academy of Human Resource Development (AHRD)
  • Ph.D., DBA, M.A., M.B.A., and B.A.
  • Contact be contacted at [email protected]

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