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How to Say No to a Customer and Keep Them Coming Back


Learn how to say no, professionally, compassionately, and with clarity.

In today's world, where customers are accustomed to being the center of the universe, receiving custom solutions, and having everything their way, it's harder than ever to say 'no' without a range of repercussions. And yet, sometimes no is the appropriate response, not just for your department or organization, but for your customers as well. You can't keep saying yes and remain viable. Nor should you say yes, knowing you can't deliver on the promises you're making. So, what's a customer service professional to do?
The good news is that you can and should say no at times to your customers for the betterment of all. This topic teaches you how to say no, professionally, compassionately, and with clarity! Learn how to say no without guilt, shame, or embarrassment, yet do so in a way that paves the way for alternatives that ultimately serve your customers and your organization better, solidifying their allegiance, trust, and loyalty. Turn rebuffs into redirection; and provide meaningful alternatives, options, and opportunities to redefine success, restore customer confidence in you, and strengthen allegiance going forward. Oh yes, you can!



Craig Harrison

Craig Harrison

Expressions of Excellence! (TM)

  • Founder of Expressions of Excellence!™, a full-service training firm helping sales and service professionals engage and express, sell, and excel in the marketplace
  • Coaches organizations to tell their and their client's success stories, design and deliver great customer experiences, and communicate for success
  • Author of Stellar Service: Merge NOW with WOW to Win Customers for Life! (
  • Author of the Good, Better … BEST! series of books on communication and leadership, a pocketbook on leadership, three tips booklets, a CD, and hundreds of published articles on sales and service, communication, leadership, excellence, and more
  • Founding president, dean emeritus of the Speakers Academy of National Speakers Association — Northern California chapter
  • Instructor, University of California Santa Cruz, Silicon Valley Campus since 2001
  • Interviewed John Wooden, Chesley “Sully” Sullenberger and Harvey Mackay, and has been interviewed by 60 Minutes, BBC Radio, and Financial Times of London
  • Clients include Pfizer, McKesson, Plantronics, ATT,, U.S. Army,, Hilton Hotels, dozens of national and regional associations including NSA, MPI, CalSAE, HSMAE, CIBC, HDI, PMI, NAPO, NACE, and SGMP
  • Senior consultant,, facilitating positive change
  • Can be reached at 510-547-0664, [email protected], or

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