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36 Slides available anytime
  • 36 Slides

How to Make Telefundraising Work in the Cell Phone Age

 

Find out how to make telefundraising work for your nonprofit.

You will gain a better understating on how to determine if telefundraising is right for your organization, how to set up an effective call that fulfills, and how to work within TCPA regulations so you can call cell phones. Telefundraising expert Molly Barker will share tips on how to collect phone numbers, craft a script, manage the call center, and how to evaluate your results. You will learn how to think strategically about how telefundraising fits in your marketing mix as well as come away with tactical tips to put into practice at your organization.

Agenda

Faculty

Molly Barker

Molly Barker

The Avalon Consulting Group, Inc.

  • Account director at The Avalon Consulting Group, Inc.
  • Avalon is a full-service direct marketing agency dedicated to helping progressive nonprofits and political campaigns build integrated, high-value donor programs
  • Speaker at direct marketing industry events including the DMFA and DMAW
  • Recently served as director of marketing for Hillary for America, where she and her team raised $18 million through telemarketing in 18 months
  • Prior to her tenure with the Clinton campaign, she served as deputy director of Marketing at the Democratic National Committee, where she and her team successfully built and grew a robust telemarketing program; she managed all aspects of the program including prospecting, renewals, special appeals, and monthly gifts on a monthly basis; she and her team raised $40 million annually for the DNC’s overall direct marketing program
  • Gained valuable experience and a passion for nonprofit and political fundraising when she started her career at a telemarketing call center in Utah before relocating to Washington, D.C.; she worked at all levels in the call center – from caller to supervisor to quality control management - honing her direct marketing and fundraising skills
  • Has set up and run volunteer centers for various political outreach
  • Firm believer in using telemarketing as a cross-channel bridge to raise more money
  • Member of the following industry organizations: DMAW (Direct Marketing Association of Washington), NTC (Nonprofit Technology Enterprise Network), and DMA (Direct Marketing Association)
  • B.A. degree in political science, Utah State University
  • Can be contacted at 202-627-6506 or [email protected]

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