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How to Ethically Get Media Coverage as an Attorney

 

Learn how to ethically contact the media and introduce yourself to reporters as a source for comment on timely issues that have business implications.

Did you see your colleague quoted in the news? Why are reporters calling her and not you? Why do you want to be quoted in the media anyway? Review the guidelines for attorney advertising. Understand ethical considerations to safely speak to a reporter about your own case in litigation or that of another attorney. Being quoted in the media can help you advocate for your client, generate new business, keep you top of mind with referral sources, even attract employees. Reporters are always looking for success; but they won't call you if they don't know who you are, plus you must be mindful of the ethical boundaries before you take their calls.

Agenda

Faculty

Janet Falk

Janet Falk

Falk Communications And Research

  • Chief Strategist, Falk Communications and Research
  • Practice emphasizes public relations and marketing communications
  • Conducts regular seminars and workshops on numerous aspects of media relations and marketing communications
  • Author of numerous articles on media relations and marketing communications
  • Member of Women Owned Law
  • Ph.D. degree, University of California, San Diego
  • Can be contacted at [email protected], 212-677-5770, or @JanetLFalk
Craig Dobson

Craig Dobson

Dobson Law LLC

  • Principal in the office of Dobson Law LLC
  • Practice emphasizes providing ethics advice to lawyers, representing lawyers in disciplinary matters, and practicing immigration and nationality law
  • Speaks nationwide on ethics and professional responsibility matters
  • Author of numerous articles on ethics and professional responsibility and involved extensively in AILA’s Ethics Compendium, a comprehensive ethics resource for immigration lawyers that is now over 700 pages
  • Chair, National Ethics Committee (AILA)
  • Co-chair, Ethics Committee (AILA New York Chapter)
  • Member, Association of Professional Responsibility’s (APRL) Cross-Border Practice Subcommittee
  • Member, Mindfulness & Wellbeing in Law Committee (NYC Bar Association)
  • Member, National Lawyer Wellbeing Committee (AILA)
  • J.D. degree, cum laude, New England School of Law; B.A. degree in philosophy, Furman University
  • Can be contacted at 912-335-4488, [email protected] or @craigdobsonesq

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