Slide Deck

39 Slides available anytime
  • 39 Slides

How to Come Out on Top When Dealing With Negative Reviews

 
Reputation has surpassed economic and business model concerns as the #1 strategic risk for large businesses, according to a 2013 Deloitte survey. With an increase in online reputation attacks, many companies are afraid they cannot control public perception. After all, virtually anyone with a desire to harm a business can easily do so by posting false statements online. Every solution to an online reputation attack is fact-dependent, with circumstances such as jurisdiction, available claims, potential damage, client’s budget, and attacker’s characteristics needing to be considered. Despite the uniqueness of each attack, a company should not wait until it is harmed to act. Instead, it should have a program in place to prevent or mitigate damage. This slide deck will teach you how to protect, monitor, and defend against online reputation attacks.

Benefits for You
- Learn why online reputation is so significant for businesses
- Learn why online reputation attacks can be so damaging, and impactful on your company’s bottom line
- Learn how to take affirmative steps to improve your company’s online reputation, without creating legal or reputational risks
- Learn how to cost-effectively monitor your reputation and detect online attacks
- Learn the many types of solutions that can protect your company in various unique circumstances

Faculty

Whitney C. Gibson

Whitney C. Gibson

Vorys, Sater, Seymour and Pease LLP

Agenda

Faculty

Whitney C. Gibson

Whitney C. Gibson

Vorys, Sater, Seymour and Pease LLP

  • Partner at Vorys, Sater, Seymour and Pease LLP in Cincinnati, Ohio
  • Practice emphasizes internet brand and reputation issues, including illegal online sales enforcement and internet defamation
  • Conducts regular seminars and workshops on illegal online sales enforcement
  • Author of several publications related to the areas of illegal online sales enforcement, MAP monitoring enforcement and internet defamation
  • J.D. degree, University of Cincinnati College of Law ; B.S. degree, Pennsylvania State University
  • Can be contacted at [email protected], (513) 723-4823 on Twitter® @WhitneyCGibson or www.onlinesellerenforcement.com

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